KBI Brand Kit
KBI Brand Kit
Königsberger Bridges Institute · Brand and identity

One institute, drawn as a blueprint.

Logos, colour, type, icons, favicon, social banners and business cards for KBI. Everything here follows the design system of the new kb.institute: Prussian-blue ground, drafting grid, cyan for live elements, gold for the one call to action.

54 files · 3.2 MB
KBI stacked logo: the mark above the wordmark Königsberger Bridges Institute
BenennungKBI Brand Kit
StandDraft for review
Datum2 Nov 2026
QuelleLogo KBI 2026 · KBI design system
Blatt1 / 8
MarksBlatt 2 / 8

The mark and two lockups.

Three peaks drawn as one line, with bridges crossing at the base. Use the light version on the blueprint ground and the Prussian-blue version on paper and light documents.

To approve

These are the first SVG versions of the KBI logo. They are traced from the mark and the vector wordmark in “Logo KBI 2026 (500x500).pdf” and match the original to 99.9 % of pixels. Please confirm them before they replace the PNG files on Drive.

Mark · light
Mark · light
On ground, ground-deep and panel.
Horizontal lockup · light
Horizontal lockup · light
Header, banners, the card front.
Stacked lockup · light
Stacked lockup · light
Square formats and posters.
Mark · Prussian blue
Mark · Prussian blue
Letters, slides and forms on white.
Horizontal lockup · Prussian blue
Horizontal lockup · Prussian blue
Footers and documents.
Stacked lockup · Prussian blue
Stacked lockup · Prussian blue
Certificates and covers.

Clear space and minimum size

bx FREIRAUM · ANSICHT
  • x
    Clear spaceKeep at least x free on every side, where x is the height of the smallest inner triangle (about a fifth of the mark's width b).
  • 24
    Minimum sizeMark 24 px wide on screen, 8 mm in print. Horizontal lockup 140 px or 30 mm, so the wordmark stays readable.
  • 1:1
    Never redrawUse these files. The wordmark is a different bold geometric sans from the site's type; never retype it.
ColourBlatt 3 / 8

Prussian blue, line white, cyan and a little gold.

One deliberate theme, Blueprint. It does not switch with light or dark mode. Values come from the design system's tokens.

Ground#003153KBI Prussian blue. Page and banner background.
Ground deep#00223aHeader, footer, statement bands.
Panel#063c61Plates and cards on ground.
Rule strong#86abc6Frames, outlined buttons, inputs.
Line#eaf2f8Text and line work on blue. Light logo.
Line muted#a9c6daCaptions and dimension labels.
Cyan#6cd6ffLinks, active states, dimension lines, icons.
Gold#eec464The one call to action. KBI's node and bridges.

The seven bridges

Each directorate owns one bridge, one Roman numeral and one colour. Use bridge colours for emblems, tags and graph edges, never for body text or large fills.

IHohe BrückeStrategy#9ccbf0
IIHolzbrückeAdministration#dcb184
IIIHonigbrückeCommunication#eec464
IVKöttelbrückeInnovation#c9aed8
VGrüne BrückeEducation#acd394
VIKrämerbrückeCollaboration#f2a597
VIISchmiedebrückeOperations#bccad6
TypeBlatt 4 / 8

Three families, all free on Google Fonts.

A technical sans for titles, a matching sans for reading, and a mono for labels, figures and anything inside a drawing.

Three olympiads. One method.Barlow Semi Condensed · 500, 600Headings, program codes, names. Sentence case.
Prepare humanity for unknown unknowns through continuous innovation.Barlow · 400, 500, 600Running text, at most 68 characters a line.
Olympiads · Blatt 2 / 7 · 10,000IBM Plex Mono · 500, 600Labels, navigation, tags, dates, figures. Labels uppercase with 0.12em tracking.
IconsBlatt 5 / 8

Programs and domains.

Line glyphs in the same grammar as the site's pillar icons: a 44-unit grid, 1.5 stroke, filled nodes, square ends. The SVGs use currentColor, so they take the colour of the text around them. Default is cyan.

BCTT
Blockchain & Trust Technologies. Used by IBCOL.
DSAI
Data Science & Artificial Intelligence. Used by IDSOL.
QCIT
Quantum Computing & Information Theory. Used by IQCOL.
ETO
Emerging Technology Olympiads, East and West.

Program badges

IBCOL badge
IBCOL
International Blockchain Olympiad
IDSOL badge
IDSOL
International Data Science Olympiad
IQCOL badge
IQCOL
International Quantum Computing Olympiad
ETO badge
ETO
Emerging Technology Olympiads
FaviconBlatt 6 / 8

The light mark on a Prussian-blue square.

The full mark at every size. At 16 px its inner lines merge, but it still reads as KBI's triangle. The maskable icon keeps the mark inside Android's safe circle.

16 px favicon
16
16 px favicon enlarged four times
16 · 4×
32 px favicon
32
48 px favicon
48
Apple touch icon
Apple 180
Android icon 192
Android 192
Maskable icon shown in a circle
Maskable 512
Put the files in the site root, then add this to every page's head
<link rel="icon" href="/favicon.ico" sizes="48x48">
<link rel="icon" href="/favicon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">
<link rel="manifest" href="/site.webmanifest">
<meta name="theme-color" content="#00223a">
<meta property="og:image" content="https://www.kb.institute/kbi-og-share-image.png">
SocialBlatt 7 / 8

Banners for eight channels.

Each banner is a drawing sheet: the KBI mission, the lockup, and Euler's graph or the plan of Königsberg from the homepage hero. Everything important sits inside the platform's safe area.

LinkedIn Company cover banner
LinkedInCompany cover · 1128 × 191The page logo covers the lower left, so text starts at 240 px.
LinkedIn Personal banner banner
LinkedInPersonal banner · 1584 × 396Your photo covers the lower left; the message sits right.
X Header banner
XHeader · 1500 × 500Top and bottom 40 px may be cropped; the avatar covers the lower left.
Facebook Cover banner
FacebookCover · 1640 × 624Phones crop the sides; content stays in the middle 1200 px.
YouTube Channel art banner
YouTubeChannel art · 2560 × 1440Text and graph sit in the 1546 × 423 safe area; TVs show the skyline too.
Website Link share image banner
WebsiteLink share image · 1200 × 630Shown when kb.institute is shared on LinkedIn, X, WhatsApp or Slack.
Bilibili Space banner banner
BilibiliSpace banner · 2560 × 400Smaller screens crop the sides; the skylines are the part that goes.
WeChat Article cover banner
WeChatArticle cover · 900 × 383Shared cards crop a square from the centre, which holds the mark.
Weibo Profile cover banner
WeiboProfile cover · 980 × 300English text, see open item 5.
All channels Profile image banner
All channelsProfile image · 1080The mark fits the circle crop used by every platform.
Instagram Mission post banner
InstagramMission post · 1080Introduction post with Euler's graph and KBI's four bridges.
Instagram Event post template banner
InstagramEvent post template · 1080Sample with the ETO Eastern Conference 2027 details from the site.
Business cardsBlatt 8 / 8

Blueprint front, paper back.

The front carries the lockup and a half-timbered house in elevation. The back is white with Prussian-blue ink, so it prints sharp and people can write on it.

Card front: blueprint grid, KBI horizontal lockup and a half-timbered house drawing Card back: Gabriel Chan, Founder, gabriel@kb.institute, with phone and address still to confirm
Trim85 × 55 mm
Bleed3 mm
File91 × 61 mm
ColourRGB
Print-ready PDFsFonts embedded. Two pages: front, back. Ask the printer to convert to CMYK and send a proof.
RulesAnhang

Keep the drawing true.

Do
  • Use the light logo on blue and the Prussian-blue logo on paper.
  • Quote the vision and mission word for word.
  • Write Canadian English: organization, program, colour, centre.
  • Keep one bold moment per piece: the graph, the plan or the mark.
  • Label drawings with German drafting terms: Grundriss, Aufriss, Blatt, Massstab.
Don't
  • Redraw, stretch, outline or recolour the mark.
  • Retype the wordmark in Barlow or any other font.
  • Use bridge colours for body text or large fills.
  • Add glitch, scanline or noise effects, photos or emoji.
  • Invent measurements on drawings. They stay “Massstab: ohne”.

Open items

  1. Approve the SVG logos. They are traces of the Canva files, not master artwork from KBI's designer.
  2. Phone and address for cards. The sample shows placeholders until you confirm them.
  3. Card size for Hong Kong. 85 × 55 mm is the EU size. Hong Kong printers often use 90 × 54 mm.
  4. German vision and mission. Still drafts, so all banners are in English for now.
  5. Chinese name for KBI. WeChat, Weibo and Bilibili use English text, as no official Chinese name was available.